Brand Refresh

New Genre built their reputation helping other brands find their identity. When it came time to redefine their own, they needed 3D work that could carry the weight of that moment. The rebrand was a full studio effort, with SeasonOne responsible for the complete 3D output across the project. Every environment, every scene, every animation. The brief was to build a visual world that felt as considered as the strategic and design thinking New Genre are known for, work that could hold its own alongside the identity itself rather than just illustrating it. The 3D work spans environmental scenes and full animation, built to give the new identity somewhere to exist in three dimensions. A brand refresh at this level lives or dies by whether the visual language feels coherent end to end. The 3D had to earn its place in that system, not decorate it. SeasonOne delivered the full suite of 3D visuals and animations for the rebrand, working as part of the wider New Genre team. A studio that knows exactly what great work looks like is the hardest client to get right. This one landed.